Memorial Stadium 100th Anniversary Logo
Older stadiums and buildings often have an exterior that becomes part of the venue's brand. This stadium is no exception and the designers did a fantastic job of combining the architecural elements that make this stadium famous with the traditional crest-style designs that are famous in sports marketing. The result does a great job of conveying the anniversary, ties perfectly back to the stadium itself, and also sends strong singals to reinforce the industry they're in.
Source:
https://foxillinois.com/newsletter-daily/illini-football-marks-100-years-of-memorial-stadium
