Poynter 50th Anniversary Logo

50th number green company Source: https://www.poynter.org/from-the-institute/2025/poynter-launches-membership-program-to-mark-50th-anniversary-philanthropy/

Simple doesn't have to mean boring as this anniversary logo from Poynter proves. Yes, it's a simple number fifty with the usual word mark sitting above. But by adding just a little bit of depth to create the appearance of a three-dimensional, fading and twisting surface to that number? They created a really simple, but clean, design that matches the tone of the company overall without overcomplicating the design.