Nicklaus Children's Hospital 70th Anniversary Logo

This hospital has a very recognizable logo with a golden bear (Jack Nicklaus' famous nickname and mark) inside a pink heart. By using that mark as the focal point and building a blue and pink number 70 around it, this created a tie back to the traditional brand and gave them space to add wording below and to the sides of the logo, clarifying the name for those not as familiar with the original.

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