Matchbox 70th Anniversary Logo
This simple logo from Matchbox starts with the classic logo at the top and a block number 70 below that. With a theme around cars, the clever design concept of using the number zero as a wheel and a few streaks coming off the right side to convey motion created a strong mark that was easy to tie back to the original shape. The square-ish shape also made it easy to use on social media.
Source:
https://corporate.mattel.com/news/mattel-celebrates-matchbox-70th-anniversary-with-limited-edition-toy-vehicles-that-utilize-recycled-zinc
