Legoland Florida 10th Anniversary Logo
Legoland is a fun, playful place, so the logo of their 10th anniversary started with the same tone. The L and O of the word mark are converted to a 1 and 0 to both keep much of the original, recognizable mark but also make it easy to spot the reason for the change. By making the number slightly askew, it kept the playful tone while producing a design that was easy to swap for the existing mark.
