Zions Bank 150th Anniversary Logo

150th elegant black bank Source: https://www.linkedin.com/posts/sui-lang-l-panoke-15936a8_150-years-in-150-seconds-activity-7114644707451834369-uIOe

The traditional brand for this bank features the dark, serifed typeface you see at the top, so this logo build on that professional look. instead of placing a vertical line with the anniversary mark to the left or right, this logo places a horizontal line below the existing logo and then adds a simple number mark a similar font and color as the original logo. Given how wide their existing mark is, this was a great move to provide a little bit of balance and avoid further stretching the logo horizontally.