Harley-Davidson 120th Anniversary Logo

120th simple white company Source: https://www.motorcycle.com/new-model-preview/120th-anniversary-harley-davidson-softail-models-confirmed.html

When you have a brand as famous as Harley-Davidson, using just the shape or your mark is more than enough for the general public to recognize it. Adding a clean number 120 to the right of this mark in their classic font all on a black background created a clean, simple design that was easy to recognize and neatly on-brand.