Goya 85th Anniversary Logo
Starting with the company's original logo at the top, this design uses that logo's already existing yellow underline to create separate and shape for the rest of the logo. Below that sits a large number 85 with small illustrations of the fruits famously used in their foods with the word "years" at the bottom to complete the shape. In various lockups like the one pictured, they've also included the years of operation on the sides and a tagline at the bottom.
