Dum Dums 100th Anniversary Logo
When you make a candy that is loved by children, you need a logo to extends the fun, playful vibe of their original mark and that's exactly what Dum Dums did here. This logo features a large number 100 in the same font as their logo and using the child-relevant word birthday instead of the adult-minded anniversary. The candle replacing the number 1 is a perfect way to both break up the color red and reinforce the birthday language of the sub text.